A Disturbing New Trend?
Last night was movie night for us. We haven’t been in a while and for a change, there were plenty of pick from. Deb chose An Unfinished Life which opened to positive-to-mixed reviews. Starring Robert Redford, J. Lo. and Morgan Freeman, the film is old fashioned in its subject matter, approach and script. And we enjoyed it immensely. Sure, it was predictable but it was so handsomely made and so well acted that we enjoyed the experience.
During the “pre show countdown” a.k.a. the ads, we were treated to the usual assortment of stuff plus a trailer for a new Universal movie about skateboarders.
From what I can tell, Universal paid for the space as an advertiser, avoiding having it lumped in with the collection of trailers that followed. Should this prove successful, I can only imagine a time when the ads and trailers get so mixed in audiences who like trailers as (I do) will have to endure the mélange. Me? I’m not in favor of it since we can time when to arrive should we currently choose to avoid the ads but sit in time for the trailers.